Cardiovascular disease (CVD) is the leading cause of premature death both in Europe and globally. Lowering LDL cholesterol can be considered as one of the most important means of decreasing the risk of developing cardiovascular disease.
Cholesterol is produced in body by the liver and found in certain foods. A soft fat-like substance, it is vital for the body to function properly. Cholesterol has to be transported from the liver, where it is made, to the tissues where it is needed. It is carried through the bloodstream by attaching to lipoproteins.
The four main types of lipoproteins that carry cholesterol in the blood are:
- Chylomicrons: largest and the lightest type of lipoproteins
- High density lipoproteins (HDL)
- Very low density lipoproteins (VLDL)
- Low density lipoproteins (LDL)
The amount of cholesterol in the bloodstream is important because of its role in CVD. The risk of developing CVD is complex and depends not only on how much cholesterol but also what kind of cholesterol is present in blood. Several other risk factors also exist for CVD.
VLDL and LDL are considered to be bad forms of cholesterol and in general, high levels of LDL ("bad cholesterol") are associated with an increased risk of developing coronary heart disease; high levels of HDL ("good cholesterol") are associated with decreased risk.
Venture Life is currently developing a line of food supplements that reduce serum LDL cholesterol by an average of 10% in as little as two to three weeks. The supplements will be available in a capsule presentation, ensuring the correct dosing amounts.
The key ingredient works by: Displacing cholesterol molecules to reduce absorption into the bloodstream
Product Range: Capsules
Regulatory Status: Food supplement
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